Category Archives: Journalism 2.0


After learning about podcasts in class, our next task was to create our own.  For our podcast we decided to talk about our travels from this semester.  We just sat around having a casual conversation about our favorite places and why, and it actually went a lot better than I expected.  I am not a fan of recording myself, or just of the general situation we had to be in to create the podcast as I feel I am awkward.  But here it is! Hope you like it!



The Podcasting Phenomenon

Above are the two most important podcast pioneers.  The First is Adam Curry, an ex MTV presenter, and the other is Dave Winer, a program and blogger and also the creator of RSS.  They were friends since the early 90’s and they would discuss how to develop better systems to download and offer audio files through the internet.

So what does podcasting really mean?  It is a very controversial term but, most of the pioneers conclude that podcasting comes from: IPOD + BROADCASTING… (Do we really need an IPOD to subscribe or to listen to a Podcast? Of course not, but Curry had the IPOD on his mind while creating the whole structure.

What are the benefits of podcasting?  Web syndication, automatic processes, from push medium to pull medium, no gatekeeper, and portable, and a new channel to communicate.

Marketing 2.0

In class we learned about marketing 2.0.  I found this extremely interesting, as I have interned for a social media marketing company for the past two summers, and this is an industry I am interesting in having a career in.  First we discussed that because of the internet, it is now vital that we pay attention to the increasing availability and use of social media.  43% of social media is in the marketing department.  A company should have the goals of listening and ideally, engaging in conversations that are happening across all social media platforms. (How to use facebook and twitter as marketing tools)

Because social media media marketing is still a new concept that hasn’t been completely explored, companies are still making mistakes when it comes to their tactics of marketing.  These seven main mistakes are: 1. Poor management of expectations, 2. Errors in the establishment of objects, 3. Using social media as a sales channel, 4. Poor definition of the target, 5. Low business involvement, 6. Do not use the tone of language to the social media, and 7. Underestimating the resources required.  Although there are some brands who are doing it right, check out the top facebook brands below:

Corporate blogging is one aspect of social media marketing that we discussed, where corporations create a blog to reach a specific objective.  In a corporate blog people write as an official or semi-official worker or partner of the enterprise.  The author is absolutely connected with the organization and everyone can notice it.  But, there have been situations in the past where corporations have misused blogs, which in turn mislead their audience.  An example of this was in November of 2006 when Sony created a blog called, “All I want for Christmas is a PSP,” which was supposedly written by a guy named Charlie.  Someone soon discovered that the blog was registered on a domain property of Sony, and they were forced to admit and apologize.

Although social media is a new form of marketing, companies are willing to take the risks, because they are aware of the incredible benefits it may have.  Just the fact that 175,000 new blogs are registered everyday and 1.6 million posts are uploaded everyday, should be enough for a company to get their brand out there as well.

Politics 2.0

In class we discussed the concept of politics 2.0.  We first approached the concept by learning about the differences between how spanish and american political campaigns.  On Spanish television, politicians are allowed a specific amount of time, that is regulated by law.  On US television, politicians are able to buy as many minutes as they need.  In terms of the internet, Spanish politicians are just starting to use it and see the benefits of it, but in the US, politicians are not just using the internet to collect money, but also as a space for advertising.  Another major difference between spanish and american politics, is professionalism.  Spanish campaigns are basically done completely by members of each political party, where in American campaigns, 80% of the people working on a campaign are professionals from enterprises specializing in this kind of work.  I think the most major difference, is that Spanish political campaigns use much less money than Americans, who have proved that for a good and successful campaign in the US, it requires a lot of money.

A great campaign to use as a successful example in politics 2.0 is Obama’s.

What we learned from Obama’s campaign:

1. Micro Politics – the future of politics has to be addressed to individuals, maybe groups but not the whole society

2. Politics out of politics – Obama understood too that an important part of the political speech is not developed in political forums, but through many of types of publics forums, mostly on the internet, allowing him to speak to the users and listen to them.  His most successful forum was through facebook.

3. I am addressing to you – Obama transfered the responsibility of his victory to his voters.

4. Paying attention to details – Obama had the best designed webpage, and well thought out speeches using poetry

5. NEVER FORGET POLITICS 1.0 – both are necessary

Catalan News Agency

Last week my Journalism 2.0 class visited Catalan News Agency and met with the editor and chief.  He explained how the news agency worked, and why it is important for there to be a specific news agency to Catalunya.  The Catalan News Agency (CNA)  is part of the Agencia Catalana de Noticies (ACN), and is a public corporation owned by the Catalan government.  It functions as a digital newspaper, reporting on the top news happening each day affecting Catalonia.  Their website offers news, texts, videos, photographs, and sound bites on demand, with many new and important articles published everyday.  The website is divided into 6 main topics, Politics, Business, Society & Science, Life & Style, Culture, and Sports.

Catalan News Agency also has an opinion blog which I found quite interesting.  It is an independent and plural tribune where important voices are able to express their opinion in public forum.  CNA also has a newsletter which is sent out to subscribers every 2 weeks.

Two important features of the Catalan News Agency website are the Most Popular and Latest News tabs.  The current top two news articles are The Mediterranean Rail Corridor will be a reality in 2020 and SEAT Plant in Barcelona to Hire 900 workers to produce the new Audi Q3. Both articles contain both text and images to provide information to the reader.  The two most recent articles published on the website are currently, Barack Obama competes with Catalan town Vilassar de Mar in Twitter´s ´shorty awards´ and FC Barcelona and UNESCO against racial descrimination.

Here is an example from the Catalan News Agency Opinion Blog, where John Amoros, FERRMED secretary general discusses one of their top articles at the moment, The Mediterranean Rail Corridor.

Overall, I found this trip to the Catalan News Agency very interesting.  I really enjoyed seeing the work environment of an online news agency, and talking to the editor about how it started, how it is run, and what his hopes are for the future.


Since WikiLeaks have become a major issue, leaking over 250,000 confidential diplomatic cables, there has been an ongoing discussion about the legality of what was released to the public, and how it was obtained.  Journalists and media observers are divided in their opinions about Wikilinks.  Wikipedia co-founder, Larry Sanger, refered to Wikilinks as an enemy of the american people, but Slate´s Jack Shafer praised Wikilinks for puncturing ¨the perogative of secrecy.¨   This then brings the question, is Wikilinks Journalism? or espionage?  NYU professor Jay Rosen concluded that, ¨the watchdog press died, and what we have is WikiLeaks instead.¨  In a way I agree with Jay Rosen, as people deserve to hear and know what is going on with our government, but then how much information is too much for the general public?  Should the law dictate how and what is reported, and where do you draw the line on either side?

Does WikiLeaks change the journalists role?  Although WikiLeaks was a huge break in the media world, I dont think it specifically changes the role of a journalist, the line between what is and is not reported at the moment is in a grey area.  I do think that the general importance of social media, and the internet as a whole is what is changing the job of a journalist.  This is because of multiple factors, mostly to do with the extreme accessibility of information online.  In a Nieman Journalism Lab Article called Making Sense of WikiLeaks, there was a link to an article on twitter which I found very interesting.

Why Twitter Matters for Media Organisations

1. It´s an amazing form of distribution

2. It´s where things happen first

3. As a search engine, it rivals google

4. It´s a formidable aggregation tool

5. It´s a great reporting tool

6. It´s a fantastic form of marketing

7. It´s a series of common conversations

8. It´s more diverse

9. It changes to tone of writing

10. It´s a level playing field

11. It has different news value

12. It has a long attention span

13. It creates communities

14. It changes notions of authority

15. It is an agent of change

Media Convergence and Multimedia Storytelling

Media Convergence is the merging of mass communication, such as print, television, radio, internet, etc.  Media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences; it is not an end state.  There are five media convergence processes:

1. Technological – The digitalization of all media content

2. Economic – The horizontal integration of the entertainment industry

3. Social – Consumer’s multitasking strategies for navigating the new information environment

4. Cultural – The explosion of new forms of creativity at the intersections of various media technologies, industries and consumers

5. Global – the cultural hybridity that results from the international circulation of media content

A multimedia story is a combination of text, pictures, video clips, audio, graphics and interactivity presented on a website in a nonlinear format in which the information in each medium is complementary, not redundant.

Online and multimedia story telling from the 2010 Pulitzer Prize

Ian Fisher: American Soldier

This example of an online multimedia story uses multiple elements, such as photography, video, and writing.